Tags Archive

How we got into Licensing our Artwork

We often get asked how we got into licensing our artwork. About 8 or 9 years ago a new company came to us and asked if we would design some stationery for their site that they would proof online and print digitally, a new concept. We were corporate graphic designers so we were used to designing and printing digitally and working pretty fast. We had always designed fun holiday gifts for clients and family/friends and had even thought about opening our own stationery store. We went as far as testing and printing some designs and getting prices for everything. We still have some of the stuff in storage (need to have a garage sale!). The timing was perfect and we gave it a try. We never imagined we could make a living doing it, we were doing it more for fun. That online stationery company was TinyPrints and the rest is history. From TinyPrints we expanded to other sites like InvitationBox.com and KodakGallery. With Kodak, we were their most successful designer outselling Martha Stewart! From there it was only natural that we expand our designs to other products. We found an awesome agent, Jewel Branding and began marketing to manufacturers. We had a booth at Surtex, the licensing show in New York, and go each year. It is a lot of work and design time but our product line is growing each year. It is exciting to see our stuff at stores and online. It is a long process before you are profitable and it takes many years to build up repeat customers but the sky’s the limit for...

throw a vintage holiday party

  What’s not to love about the holidays – traffic, people fighting over the last Tickle Me Elmo doll, Grandma’s fruitcake, Uncle Joe’s drunken slurring – I digress. I love the holidays and can’t wait each year for them to arrive. Almost everyone will host family or friends during the holidays so why not make it a vintage holiday to remember. It’s easy to set the tone of the event with a great invitation mailed to all of your guests (no evites for this one). Picking the right invitation will help with the theme and color scheme. Adding food, decor and music is a lot easier with a theme. We used our vintage invitation above as our inspiration, it can be found at KodakGallery. You can use this invite for any festive holiday party, Christmas or New Years. Here are some tips to make sure your party goes off with a bang: 1. Add elegance to your soiree with a little glitter and shine, but keep it “vintage” with some weathered materials like galvanized metal or mercury glass. Try using a soft burlap runner on your food table with delicate candles. 2. Gather pinecones and spray paint them silver and gold–they don’t need to be perfect, the natural color coming through looks more aged. 3. Instead of a classic red and green color scheme, try a palette that includes browns and eggshell. 4. Use blank paper wine glass charms and write down reindeer names or holiday words like “peace,” “noel,” and “happy holidays” so your guests will know which glass belongs to them. 5. Use fringed burlap as a...